Industry Insights - Recreational Facilities
Recreational Facilities are usually birthed from a pure passion for what takes place in that facility. They take expertise to become a large business. You can always get people to sign up. Can you provide them the value to keep them and attract new members? Well, if you have a passion and are ready to monetize that passion, follow some of these steps and you are sure to have the marketing side locked up. This method is to guide you through opening any sort of recreational facility, including gymnastics, martial arts gym, yoga gym, weightlifting gym, rock climbing, and many more.
Creating a brand is essential, and I will say that for every Industry Insight I give to you all. That’s simply because a memorable brand image is the hand shake that provides the first impression. At Lodown we always prefer simple branding that has a name, simple imagery, and sometimes it communicates the services or product. Recreational Facility branding should always communicate the services rendered inside of the facility.
The first thing we will cover is advertising, because before you build a community, you need people to know who you are and to engage with you. Local Social Media and Search Engine Advertising give you the best ROI in the start. Running a retargeting campaign against Search Engine results will remind the user over and over again how interested they are in your product by showing them the same promotional material they found when they performed the initial search.
Community outreach and involvement is the next step to building a long lasting facility. JM Modern Jiu Jitsu uses an effective Social Media strategy. But his most effective asset is the local group he has built on Facebook. You can only access this group if you are a member, but the engagement is higher than pages with 5-10 times the members. The reason is because Josh understands the importance of community engagement. Feed the people that feed you. Give them content and solve their needs, while also becoming a friend and confidant. This will not only build great relationships, but those who are members become raving fans and will tell the world.
Using Volunteering, Event Sponsorships, Vendor Booths, and other events, you will capitalize on the marketing you have done in the past. Community involvement and engagement will put you at the top of mind when people think of the service you offer.
So go forth with your passion, and live what you love, every day.