Industry Insights - Automotive Detail and Service

Automotive Detail and Service companies are amongst the most saturated industries in the world. Most people can start detailing because it does not have a large start-up cost. A large contributor to this market is a new service that is sweeping the industry by storm; ceramic coating. I have had the opportunity to work with one of these companies and it was a real pleasure. 

The design aspect of automotive companies is not one that should be made complex or complicated. You are trying to get across one thing only, you are better than the rest. With so many automotive services companies in each city, you have to separate yourself from the pact. What makes your company better or more unique than the rest. 

If your company is not the franchise of large corporation, you have to brand yourself in a way that competes with those companies. Simple and clean branding is key for an impressionable brand. Driving by your location, or seeing one of your mobile services vehicle should imprint the brand into the head of every you make an impression on.

 Midas is a brand that most people in their footprint region remember. They come top of mind partly because of the logo and their signature tagline. “Trust the Midas touch”

Midas is a brand that most people in their footprint region remember. They come top of mind partly because of the logo and their signature tagline. “Trust the Midas touch”

Reviews are vitally important in this business. Whether the review is 3 or 5 star, it is just as valuable. This is your word-of-mouth reputation before you have become an institution in a city. Today 89% of automotive consumers use a major search engine to finalize their decision of what automotive service company to use. So this is essential to driving those customers to your store who have not made a decision yet.

Email Newsletters are a fantastic way to keep in touch with former clients and keep yourself top of mind. During most check out processes, it is essential to collect emails for receipts and update purposes. You may want to use this process to make custom material and promotions that will make the customer engage with your brand. Engaging brands will always do better than those that do not engage. This is because the customer actually feels connected to the company. 

These are just a couple tips on how you can make your automotive company stand out above the rest. And don’t forget, ask for the referral.

-Ben Landry